Initial sketches
I worked with Niyati to design a website that would represent her vision for the new stage of her company. There were several iterations on design, as the only starting points were the logo and mood boards. We were designing the brand in parallel to the website. This is where my experience as a brand designer always comes in handy.
The first step was to understand the brand's goals and target audience. We wanted to create a website that would appeal to the studio's clients, which are typically small and medium-sized businesses looking for branding, marketing, and design services. We also wanted to showcase the studio's work and expertise in a visually appealing and user-friendly manner.
First round of designs
After defining the goals and target audience, we started working on the website's information architecture and wireframes. We used a color palette of blues and greens to create a calming and professional feel, with accents of orange to add a pop of color. We also used high-quality images and typography to create a visually appealing and engaging website.
Final round of designs
Throughout the design process, we worked closely with Niyati to ensure that the website reflects her vision for the studio. We made sure that the website is responsive and mobile-friendly, with a clean and modern design that is easy to navigate. We also ensured that the website is optimized for search engines, with clear and concise content that is easy to read.
Overall, the new website for Create Forward is a success, reflecting the studio's new brand identity and showcasing their expertise in a visually appealing and user-friendly manner. As a web designer, I am proud to have collaborated with Niyati on this project and to have helped her achieve her vision for the studio.
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